About Echo Swim

Designed in London - Made to flatter

Satin bows, delicate lace and softly ruched milkmaid silhouettes - swimwear created for women who want to feel flattering, feminine and unforgettable.

Where it began

Echo Swim started with a simple frustration: swimwear that looked beautiful on the hanger but never quite felt right on the body. Founded in London by Miriam Bougoussa, Echo was born to change that - not just bikinis that look good, but swimwear designed around the whole feeling: the way it fits, the way it moves, the way the satin catches the light, and the way you feel the moment you put it on.

What we make

Every Echo piece is built to flatter. Our signature satin bows now sit alongside new textures and shapes - delicate lace detailing and softly ruched milkmaid cups - in satin-soft fabrics and dreamy, sun-drenched colours chosen to complement every skin tone. You'll find sliding triangle tops, sculpted milkmaid styles and a mix of fits: some with adjustable tie sides, others with fixed, flattering bottoms cut to hug every curve. And because tops and bottoms are sold separately, you get your own perfect fit on both.

Considered, never generic

We release in small, limited drops, each one introducing new textures and silhouettes - from satin bows to lace and milkmaid styles. Each colourway is chosen with intention; each piece designed to feel special rather than mass-produced. We'd rather make less and make it beautiful than add to a world of swimwear that feels like everyone else's.

The Echo experience

From checkout to beachside, every detail is made to feel like a treat - right down to the luxe Echo Swim gift box every order arrives in, because opening it should feel as good as the bikini looks. Echo is made for golden-hour days, beach clubs, girls' trips and unforgettable escapes - the piece you pack first, and the one you never want to take off.